Social Media Advertising has become an essential tool for businesses of all sizes. With the ability to reach millions of people at once, it’s no surprise that companies are increasingly turning to online advertising to help them with their growth. If brands are not already utilizing the power of social media advertising through platforms and campaigns, it’s time for them to start reaching out. In fact, US retail-friendly business sales doubled from 2019 to 2022, with current estimates predicting it to double again by 2025.
Changing Consumer Behavior
More than ever, people are now comfortable making purchases through the various advertisements and messages they see via social media advertising. Ads that appear natural and are seamlessly integrated into a consumer’s feed are gaining popularity and encouraging potential customers to click on them and make a purchase. One emerging trend that marketers are observing involves older generations and their spending. Older generations are now comfortable with making purchases through online ads. Their spending and engagement via online advertising are increasing and will continue to rise.
Holidays Marketing Strategies
With the holiday season around the corner, brands should now be looking to market their business via social media advertising like never before. A recent report found that about three out of four Americans had made a purchase because of a product or brand they had seen via online advertising. Based on this, online advertising should be integrated into your brand’s 2022 holiday strategy.
Power of Social Media Advertising: Platforms and Campaigns:
The Impact of Online Advertising on Brand Exposure
Online advertising is the perfect channel to promote if you’re trying to gain awareness for your brand during holidays. Social Media Advertisement is an incredible exposure tool because of how often consumers spend their time on these platforms. Research has found that online advertising drives three times as many non-users as current users to the advertiser’s website. Furthermore, as far back as 2019, 93% of advertisers have stated that their online advertising has generated more exposure and overall reach for their brand.
Diversifying Your Marketing Strategies
While social media advertising can be highly beneficial for a brand, it’s essential to note that this type of advertising should not be the sole marketing driver for the holiday season. Be sure that your brand is using other advertising efforts like paid search, display, or mobile advertising. In view of this information, you and your brand can take advantage of the amazing opportunities that are available via online advertising.
Expert Insight on Social Media Advertising
We’re glad to have a discussion if you’re looking for the power of social media advertising on different platforms and campaigns with almost twenty years of experience directing clients to successful audience targeting and ad messaging. So be clear about who and especially what you want to reach. With online advertising, you can respond proactively to the needs of the visitors, and you can continue to experiment with what works for you. It all depends on top-quality segmented images, tailored to the product and the target audience.
